Asics Gel-NYC "Awake"

ASICS GEL-NYC “Awake NY” – Bold New York energy meets retro performance

The ASICS GEL-NYC “Awake NY” is the result of a powerful collaboration between ASICS and New York streetwear label Awake NY , founded by Angelo Baque. This iteration is everything you'd expect from an Awake collab: energy, contrast, culture and identity , all packed into a technical sneaker with roots in the performance world.

The upper combines breathable mesh with premium suede and synthetic overlays , done in a bold mix of colors. Depending on the edition, you'll see striking combinations like navy, red and silver , or gray with neon accents . Each pair exudes the visual force of Awake NY — a brand known for its connection between New York street culture and high-end fashion.

The GEL-NYC itself is a hybrid design, taking elements from the GEL-Cumulus 16 , GEL-Nimbus 3 and the classic MC-Plus silhouette. The shoe features GEL™ cushioning in the heel and forefoot , providing optimal support and long-lasting comfort — both on the street and in motion.

What makes the collaboration extra special is the Awake branding on the tongue and heel, which stands out without being overwhelming. This keeps the technical silhouette of the GEL-NYC front and center, but gives it a healthy dose of attitude.

Key details:

• Model: ASICS GEL-NYC

• Collaboration: Awake NY x ASICS

• Color(s): Various versions – including Navy/Red/Silver & Grey/Neon

• Upper: Mesh, suede and synthetic overlays

• Sole: EVA midsole with GEL™ technology (heel & forefoot)

• Fit: Normal (true to size)

• Release: Limited – 2023

• Retail price: ± €160 EUR

The GEL-NYC “Awake NY” is for lovers of exclusive collabs with character . A sneaker that not only offers technical perfection, but also tells a story — about heritage, style and the rhythm of the city.